Web Advertising: Effective Ways to Promote Your Website in 2024

GREAT! Now that your website is up and running, the next question on your mind will undoubtedly be how to promote your website to customers locally or nationwide. Regardless of your location (USA Canada, United Kingdome, Ghana, Nigeria, China, etc.), promoting your website is critical to growing your online business.

Below are some ways to help drive more visitors to your:

1. Search Engine Optimization (SEO) – SEO aka “Search Engine Optimization.” means the process of improving your website rankings or visibility on search engines, such as, Google, Yahoo, Bing.  The higher your website visibility your pages have in search results (usually the top 2/3 pages). the more visitors will come to your website, hence, more visitors.
2. Pay Per Click Advertising (PPC) – Is an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on. PPC is also where most search engines derive revenue.
3. Social Media Marketing – aka digital marketing and e-marketing is the use of social media (such as Twitter, Facebook, Instagram) — to interact with new and potential customers for brand promotion, audience growth, website traffic, and increasing sales
4. Email Marketing – is a form of email marketing that can make the customers on your email list aware of new products, discounts, and other services. It is  typically used to create product or brand awareness and generate leads or sales.
5. Blog/Content Marketing –  A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) but the ultimate goal is to create interest in a company’s products or services. Content marketing is also an integral part of social media.
6. Google My Business – Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.