There are two types of search results on Google – Sponsored Links aka Google Adwords (usually displays at the top and on the right side) and non-sponsored results (organic results or free listings).

Google Adwords – With Google Adwords you can reach potential customers when they are currently looking for information about your products or services online. Send qualified visitors directly to your web site. With Google AdWords (cost-per-click pricing or pay per click advertising), you only pay when people click on your ad. AdWords is Google’s gold mine and major source of revenue. With Google Adwords, you can start gaining traffic to your website instantly.

AdWords offers pay-per-click (PPC) advertising, and site-targeted image and text advertising. The Google AdWords program includes local, national, and international advertising. Advertisers specify the keywords and dollar amount that would trigger their ads. This is similar to an auction. Depending on the type of product or service, a cost-per-click for some keywords can range from $0.10 per click to $15 or more per click. Since its inception, pay-per-click ad costs have been on the increase.

Google Free Advertising – Question: When someone queries a search engine for a keyword related to your site’s products or services, does your page appear in the top 10 matches, or does your competition? “If you’re not indexed by Google, you pretty much don’t exist…” (Newsweek Mar 2004).

What is Google Free Advertising? Google’s complex, automated methods make human tampering with results extremely difficult. Google does not sell placement within the results themselves (i.e., no one can buy a higher PageRank), according to Google. The ad results displayed on the left side of Google is considered FREE. This is what is referred to as organic results, free listings or natural listings.

A Google search is an easy, honest and objective way to find high-quality web sites with information relevant to your search. Google’s ranking technology or algorithm (known as PageRank) continues to provide the basis for all of Google’s web search tools. There are several criteria that Google considers when ranking websites (page rank, link popularity, keyword density, age of domain, page title, page name, domain name, etc.).